French alcohol giant Pernod Ricard has taken a 34 percent stake in local whisky joint-venture Seagram MM Holdings. According to the article in Dealstreet Asia, the company is a JV that includes Singapore-listed Yoma Strategic Holdings, U Htun Win and U Zaw Win (who are known as the Win brothers) and Delta Capital, and is responsible for the High Class brand of whisky. Under the current agreement, Pernod Ricard will hold the largest stake, followed by the Win brothers with 33 percent, Yoma with 19.8 percent and Delta Capital 13.2 percent. The deal is one of the first examples of a major global producer of spirits entering Myanmar’s market. Globally, Pernod Ricard is best-known for its Pernod Anise and Ricard Pastis products. It’s portfolio also includes Chivas Regal whisky and Absolut Vodka.
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