Myanmar’s first store of global pretzel chain Auntie Anne’s has opened at the Junction City shopping mall in Yangon. It is the latest international franchise to enter the country. The franchise for the Pennsylvania-headquartered company is held by Yoma Strategic Holdings. The group recently acquired local restaurant chain YKKO and also holds the Myanmar franchise for KFC. In a Myanmar Times article, Yoma CEO Melvyn Pun was quoted as saying that the move was made following research that found that there is a growing demand for baked goods in Myanmar. It is relatively a new cuisine, particularly in the country’s urban centers. As well as KFC, other international food and beverage outlets to enter the Myanmar market in recent years include Pizza Hut, Svensen’s and Krispy Kreme Donuts.