Myanmar’s UMG Group has invested in Indonesian influencer platform SociaBuzz. The investment — of an undisclosed amount — was via UMG Idealab, UMG’s early-stage venture capital enterprise, the company said in a statement. SociaBuzz, which claims to have roughly 72,000 influencers in its stable, brokers promotional partnerships with companies, helps influencers deliver personalized messages to fans, and allows audiences to donate money to their favorite influencers — services similar to platforms like Patreon and Cameo.

Although the specifics of the deal are unknown, in the statement SociaBuzz said it would use the UMG funding to expand its line of products and broaden its target audience. It is unclear if that means an expansion of the Indonesian company into Myanmar itself, but UMG’s investment still shows the growing interest of Myanmar investors in online ventures. In the past decade, Myanmar has poured resources into its cellular infrastructure, and tech companies, both foreign and domestic, have scrambled to fill the digital vacuum. New social networks, shopping platforms, music apps, digital wallets and other services have risen and fallen. Some standouts (such as Facebook, Shop.com.mm, and Wave Money) have come to dominate their markets, while others (such as Red Dot and the MySquar social network) have gone by the wayside. Yet there has arguably never been a better moment for digital products in Myanmar and Southeast Asia in general. Payment platforms, virtual marketplaces, and online marketing agencies are among the few industries that have actually benefited from the COVID-19 lockdowns.

UMG Idealab, which operates as Corporate Venture Capital in Indonesia, has invested in around 40 startups, according to DealStreetAsia.