Eleven Sports, which is owned by Leeds United FC chairman Mr Andrea Radrizzani, has signed a nine-year global deal for the TV rights of the Myanmar National League, shortly after his club completed a short but controversial tour to the country. The new service in Myanmar will be branded as MY SPORTS, and from next year will broadcast all 132 matches on satellite and OTT platforms, according to reports. “With MY SPORTS we have created a new brand, not available in any other market, designed to satisfy the needs of the sports fans of Myanmar,” said Danny Menken, the company’s managing director. Dr Sai Sam Htun, vice chairman of the MNL, said the deal would contribute to developing football in the country and help Myanmar work towards its vision of qualifying for the FIFA World Cup in 2030. In May, Leeds United, which plays in the England Championship, took part in a two-match tour of Myanmar. The club came under considerable criticism for the tour in the UK, as it took place as Myanmar’s government came under considerable criticism for its handling of the crisis in Rakhine State. During the trip, Radrizzani told BBC that the club was just in the country to play football. “We are not making any money out of this game,” he said at the club’s first match against an MNL All Stars team.
